FLORISTRY FUNDAMENTALS
MASTERCLASS

FINAL DAY TO JOIN!
sign ups close midnight (BST) May 24th

Turn your love of flowers into a lifelong skill & a potential new career.

The Floristry Fundamentals Masterclass is now in its fourth year, and over that time, I have helped thousands of big hearted flower enthusiasts and professional florists, looking for a gentle introduction to and refresh in sustainable floristry. With everyone, growing their confidence, developing lifelong skills and huge pride in their unique style.

The Masterclass is in its FINAL YEAR (with lifetime access to the videos and guides). Up until midnight on May 24th, it’s your final opportunity to join.

Glimpse inside the Masterclass

The Floristry Fundamentals Masterclass is an online course that happens just once a year (this year being the final year). You’ll gain everything you need to develop lifelong floristry skills and/or the foundation to a potential career change, focussing on your own unique strengths and style.

Imagine this:

  • In 5-weeks, you’ll MASTER twelve essential sustainable flower designs - from hand ties to statement vases.

  • You’ll feel FULLY CONFIDENT in your own skills, to embrace and establish your own clear and personal style.

  • You’ll QUICKLY and EASILY learn the core principles of design and have a STRONG foundation to sustainable and seasonal floristry.

  • You’ll INSTINCTIVELY KNOW how to choose the best seasonal flowers and greenery, alongside how to condition different varieties to boost longevity.

  • You’ll FULLY UNDERSTAND the importance of texture, depth, scale, shape and colour, plus how to select the right tools, mechanics and the best vessels for all your designs.

  • You’ll EFFORTLESSLY be able to calculate the number of stems for all of your designs, and PERFECT sustainable floristry techniques.

  • You’ll have all the tutorials and guides, to refer to again and again, as you grow your unique style, with immense pride and enjoyment!

FLORISTRY FUNDAMENTALS MASTERCLASS

Turn your love of flowers into a lifelong skill and a potential new career | Sign ups close at midnight (BST) on May 24th

  • 12 FILMED DESIGN TUTORIALS - practical, effective & sustainable methods, filmed in real time; from hand ties and intricate designs, to table arrangements and bold vases.

  • 12 HOW-TO GUIDES - downloadable for each design, quick reference visual summary, with stem counts and costs.

  • 8 FOUNDATIONAL GUIDES – essential theory modules to ensure you develop a full knowledge of foundational floristry.

  • SUPPORTIVE & PRIVATE COMMUNITY - receive support, share your ideas and designs and meet like-minded creatives.

  • THREE LIVE Q&As - interactive sessions with Philippa, to answer all of your questions.

  • LIFETIME ACCESS - to watch and rewatch the tutorials in your own time, as many times as you like.

  • 100% RISK FREE GUARANTEE - you can sign up, spend a few days viewing the tutorials and if you change your mind, with our 7 day money back guarantee you will receive a full refund.

What’s inside:

I’M PHILIPPA CRADDOCK

And I work closely with flower enthusiasts and professional florists to transform what they know and love into a lifelong skill, the foundation to a potential new career in floristry and reinvigorate their passion for floristry.

Over the past 12 years I’ve established and grown a floristry business from my kitchen table, to a globally recognised brand with my work viewed by billions (literally!). And today, I support other likeminded creatives, sharing everything I have learnt openly.

SEE INSIDE THE MODULES

You’ll learn how to effortlessly create a classic HAND GATHERED SPIRALLED BOUQUET, a meadow inspired TABLE DESIGN focussing on minute details, a relaxed STATEMENT JUG with incredible depth and shape plus all the know-how to SOURCE YOUR FLOWERS, CONDITION & CARE FOR DIFFERENT VARIETIES to help you gain maximum longevity and a guide for your complete TOOL KIT and ESSENTIAL MECHANICS.

Chapter One

You’ll master the sustainable techniques to create a long and low TABLE ARRANGEMENT, the most beautiful, RELAXED HAND TIE focussing on stem placement and an intricate POSY, to help you quickly pull together a variety of smaller hand ties, alongside a thorough knowledge of the BEST CUT FLOWERS and FOLIAGE for all your designs, across the seasons.

Chapter Two

You’ll learn how to create a light and airy TABLE DESIGN using a Kenzan (pin holder/frog) and chicken wire, an intricate, quick and completely reliable FLOWER CROWN - the exact method I use for all my clients, including The Royal Family - a STATEMENT VASE GROUPING focussing on single varieties en masse, plus a thorough guide exploring the BEST SHAPED VASES and VESSELS to ensure you have well chosen pieces within your collection.

Chapter Three

This is our student’s favourite week - you’ll feel confident to create an impactful TABLE INSTALLATION with a combination of potted plants, cloches and bud vases, and embrace a phenomenal STATEMENT DESIGN, giving you the complete confidence to work at scale. And importantly, you’ll fully understand how to SET UP AN EFFICIENT & PRACTICAL SPACE and learn how to WRAP all your HAND TIES quickly, to create effortlessly professional bunches.

Chapter Four

The designs this week are breathtaking, they include an ASYMMETRICAL AND STYLISED HAND TIE, a statement, impactful and full URN ARRANGEMENT and a whimsical SEASONAL WREATH, the methods for which can also be used anytime of year. During chapter five, I also share my full DESIGN ETHOS, with the aim to help you embrace your own UNIQUE STYLE, seek INSPIRATION and grow your CONFIDENCE and enthusiasm in designing and creating with flowers, whether as a phenomenal lifelong skill or as a potential new career.

Chapter Five

"The further in I get to this Masterclass the more I am enjoying it.  Philippa's enthusiasm and her sheer delight in the designs she demonstrates are just so infectious, and she is so generous with her knowledge. I really appreciate her assurance that we can go at our own pace, it made beginners like me feel really comfortable." 

HAZEL

I have absolutely LOVED this Floristry Fundamentals Masterclass, I have gained so much technique knowledge and feel my confidence has grown throughout the course. The wonderful feedback from Philippa and fellow students has been so very helpful and the designs you have shared with us have been not only achievable but breathtakingly beautiful too.

Learning with Philippa is just so positive and inspiring, her calm and methodical approach to absolutely stunning designs is a total pleasure to be a part of. Philippa welcomes you into her floral world and guides you through each and every design so gently you feel you can achieve anything. The detailed explanation of flower placement and the thought process behind each design is so eye opening you are left with a knowledge which will stay with you a lifetime and enhance every design you create. I would highly recommend learning with Philippa.

KERRY BALL

“I loved the approach and the way Philippa presents her work. It’s simple and at the same time so sophisticated. I have attended a few flower courses beforehand and they were good, but this course is on a different level. Using the comparison from my own business in travel, this course and learning with Philippa is a tailor made, high end journey!”

IVANA

Does this sound like you?

  • You are a big hearted creative, looking to embrace and grow your floristry skills and confidence, to develop lifelong skills and huge pride in your unique style.

  • You are a flower enthusiast, a home arranger, potentially at the beginning of your floristry career or a professional florist, looking for support to embrace sustainable floristry.

  • You would love to feel fully confident and relaxed, to be able to effortlessly embrace an abundance of different designs, from hand ties and table arrangements, to intricate, detailed work and large, statement designs.

  • You would love all the successful and practical methods, techniques and know-how, from a decade of knowledge, all of which that are easy to digest, in just five weeks.

  • You are passionate and believe you can create breathtaking designs, but you are struggling to understand the most effective, sustainable methods to achieve perfect designs, every time.

  • You feel daunted by flower counts, seasonal varieties, and understanding perfect flower and foliage combinations.

“I have more than enjoyed the Floristry Fundamentals Masterclass. It has given me the proper foundations of floral design and will enable me to succeed as a new farmer florist and freelancer.”

DINA

“Philippa has been a breathe of fresh air from the start of this course. The content and tutorials and detailed information shared has been fantastic. Thank you so much for sharing all the information and knowledge; it has been great, something I will cherish for life”

CHERYL

“I love learning this new, reiteration partly of what I already knew, and feeling that I am able to discard other stuff that people have shown me over the years and which didn’t sit with me completely. I now feel much more confident and able to follow my own convictions. Thank you.”

FRAN

TWO PAYMENT OPTIONS

Sign ups close midnight (BST) May 24th

ONE PAYMENT
(business tax deductible)

£495

All the design & theory tutorials & support - to grow your confidence, develop a lifelong skill & potential new career.


JOIN NOW

TWO PAYMENTS
(business tax deductible)

£250

All the design & theory tutorials & support - to grow your confidence, develop a lifelong skill & potential new career.


JOIN NOW

“Phillipa has something magical in her voice and her appearance that you want more and more. All the designs are breath taking, her knowledge of flowers is incredible, she is a truly inspiring woman. She helped me to start to believe in myself, helping with my confidence and creating something beautiful ... I am quite sad that my Masterclass is over now, but my journey has just begun. Thank you for every second and opportunity to be a part of it.”

MARIOLA

“I will continue to enjoy the masterclass for the next months and beyond. There is so much to learn and I take something new out of the tutorials as I rewatch them after trying the technique myself.”

LOES

“The course was a treat to myself to learn the basics from scratch and be inspired! I am a trained artist but have no formal floristry training. I loved the new tutorials coming out weekly , I found you to be SO generous with your knowledge and time, getting back to us individually with your comments was very special.”

VICTORIA

Frequently Asked Questions

Please check here first if you have any questions, otherwise we would be delighted to help; please email: kate@philippacraddpock.com

  • YES! This course is designed for everyone, and it’s perfect for those with no experience but a genuine love of flowers and desire to learn how to design and create beautiful flower arrangements.

  • While each design is created with specific flowers and shares an exact ingredient list and stem count, each student can decide whether to use those within the tutorial or to select their own. We are conscious that students are joining us from all over the world and are experiencing different seasons and flower choices, therefore you have flexibility as to which flowers you purchase.

    A toolkit is not included. As the course progresses and after you have watched the Toolkit tutorial, you can decide what you do or don’t want to add to your own toolkit.

  • When you are given access to the course, you will go through to a website where the course is held. Each design tutorial is filmed with multiple cameras so you can see the best possible angle. You will be able to click on the filmed design tutorials to watch them and download all the PDF theory guides and How To Guides. The live Q&As will be watched within our private community space. It won’t take long to explore and find your way around and if you get stuck kate@philippacraddock.com will be on hand to help you.

  • No we release them over approx. 5 weeks.

    There are 20 tutorials to complete and we want students to love the Masterclass and at no point feel overwhelmed. We share a number of tutorials at a time to enable students to watch the films, create your designs and read through and absorb the theory before moving on.

  • We offer all students a certificate in participating in the Floristry Fundamentals Masterclass. You will receive this after all the modules have been shared.

  • The films are between 25 and 55 minutes; they are filmed in real time so you gain a full understanding of each and every design.

  • Please check your junk mail as sometimes the emails can end up in there, and then email kate@philippacraddock.com, using the same email you used during purchasing.

  • Whilst you will probably recognise the techniques involved, Philippa will share how she achieves her stunning designs, discussing the detailed choices of colour, shape, texture and size as she designs, as well as sharing detailed ingredient lists and stem counts. The course and the Live Q&As will give you insight and access to Philippa’s style of floristry, her exact approach to sustainable mechanics, floral design and her ethos.

  • We release the modules over five weeks, after which the Masterclass is yours to keep for its lifetime. You can watch and rewatch the tutorials as many times as you wish. Students often say that they learn initially and find it hugely comforting to return to the tutorials a few months later, just before they are creating the designs for a client.

  • No, we would love you to watch the tutorials, read through the How-To Guides that accompanies each tutorial and then decide if you wish to use the same flowers or choose your own, depending on your season and what’s available locally. All the designs can be adapted. The key part of each tutorial is understanding the techniques and methods used as well as how to choose flowers and foliage that work together.

  • Just send your question to kate@philippacraddock.com or post your question in the private community space and we will collate them all. You can submit questions at any point and we will gather them together for Philippa to answer.

  • The three 2023 Live Q&As dates are currently schedules as follows (we will let you know if they change):

    Thursday June 8th at 4pm (GMT)

    Tuesday June 20th at 4pm (GMT)

    Thursday June 29th at 4pm (GMT)

    They are all recorded, so you can rewatch or catch-up in your own time.

  • They are all recorded so you can watch them in your own time. You can still submit questions in advance or wait for the next Live Q&A, and we also have the community space where you can continue to ask questions and receive support, not just from Philippa and her team, but also your fellow group of flower enthusiasts and florists - it's a wholly positive space, where everyone supports each other, from all around the world.

  • We think you will be very happy with the Masterclass, but if for any reason the Masterclass isn't for you, we offer a 100% seven day money back guarantee, from the start of the Masterclass. If you would like a refund then please just email kate@philippacraddock.com and ask.

“There’s so much content, not overwhelmingly so, the perfect amount and the variation of designs is amazing, it goes beyond expectations, it really does. Everything is so easy to navigate, beautiful photography and filming. The live Q&A sessions have been so useful, every question has a thorough and detailed answer. The Masterclass has really opened my eyes to nature, flowers and design, in a new and exciting way … "

HELEN

“I'm so excited to let you know that just after the Masterclass, I have  launched my own business. It has been a dream of mine for such a long time. I would never have done this without the amazing teachings and encouragement, thank you so much.”

LEISA

“I loved the combination of video then the beautiful hard copies that were so easy to save, which means you have that to keep going back to. I also loved the community group which gave you a real sense of being part of something amazing.”

SARAH

“The course, the tutorials and the group was a fantastic experience for me. Especially as there were people from all over the world ! The Masterclass was a present to myself and one I shall cherish and use the knowledge from forever.”

KAREN

“I would love to do more courses. I especially love the fact that it is sustainable floristry. I really enjoyed the private community group where it is a safe environment to share.”

MARY ANN

“It is the most worthwhile thing I’ve invested in for as long as I can remember. The course is so informative and easy to follow and also it is so gorgeous to watch the practicals, I feel myself getting lost.”

REBECCA